Settie Barefoot

Strategy Director

As a Strategy Director, Settie develops and upholds the strategic vision for the brands and digital products that we design and build. She partners closely with clients and internal teams to guide projects from start to finish.

Before joining AREA 17, Settie worked in brand and campaign strategy at R/GA New York, helping clients like Samsung, LEGO, Tiffany & Co, and Google Cloud develop customer-centered digital marketing programs. She has a BA in Journalism and Mass Communication from the University of North Carolina at Chapel Hill and spent time at La Sorbonne studying art history and French language.

Settie moved to Paris after six years in New York and is now a full-time resident. In her free time, she reads, does sporty things, and goes out to eat too much.